If you’re tired of taking your 3D glasses on and off while going to the movies, or you think it’s a huge waste to just toss your 3D glasses away after seeing one film, you’re in luck. Polaroid sunglasses has teamed up with RealD, the company that makes 3D glasses for films today, to develop a line of sunglasses that has UV protection, a stylish look, and 3D capability. This means that the same sunglasses that you wear everyday can be used in theaters for 3D films.
The line is called “Premium Polaroid 3D Eyewear” and is said to be compatible with 3D films worldwide. Polaroid put up the whole kit and caboodle on this line too, with prescription lenses available and junior sizes for the kids.
"Polaroid Premium 3D Eyewear," new line of 3D sunglasses from Polaroid and RealD.
“RealD is excited to partner with a brand like Polaroid that has a heritage in polarizing lens technology,” said Joseph Peixoto, President of Worldwide Cinema at RealD. “Polaroid Premium 3D Eyewear promises a range of custom frames with precisely curved lenses so moviegoers can fully experience RealD 3D with an uncompromising field of vision and a pair of glasses to match their personal style.”
3D film fans rejoice! Everyone else remain seated. While this is certainly good news for 3D film fans, the rest of the sunglass market could probably care less. And though these hybrid sunglasses are an innovative idea, their success is very much dependent on the future popularity and technology of 3D films. There are many film and technology buffs out there who believe that the 3D hype is just a fad, and will die out sooner than later.
So maybe Polaroid is just jumping on the band wagon to make a quick buck, but regardless it is a good idea. Thousands of 3D sunglasses are wasted every week, especially on opening weekends for films like “Avatar” and “Alice in Wonderland.” These glasses are reported act normally in all other conditions, so it should be an easy transformation from virtual theater to real life. If the 3D film craze continues to blossom as it has, Polaroid may have just landed a gold mine.
