FreeVisionInfo.com Blog

Have you visited Prada’s Website recently? Their new homepage features a music video of the classic jazz song “Fever” as reinterpreted by Katey Judd to promote their new sunglass model called FW10. The film is a slow, smooth shot of supermodel Angela Lindvall singing the tune around a group of retrosexual guys.  The shades are a classic cat eye shape, and they fit Lindvall’s facial frame like a glove.

It’s probably the only sunglasses commercial that features sunglasses for a mere few seconds throughout the entire video. In fact, if it didn’t say PRADA across the screen, you’d never know it was a sunglasses commercial. Now that’s strategic marketing!